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The allure of the East

China. Beyond the postcard.

Ancient wonders. Living traditions. A China that stays with you. Discover remarkable places and find your own way into China.

Get ready with our travel toolkit ↗
The Great Wall winding over the hills at Badaling, Beijing
01 / DiscoverPlaces & experiences

Landmarks, museums, local food and cultural activities.

02 / ReadCity guides

Understand a city before you decide how to spend your days.

03 / ConnectBuild a route

Explore 10–14-day journeys across cities and regions.

04 / Get readyFirst trip essentials

Payments, maps, trains and the apps to set up before you fly.

Featured journeys

One journey.
More than one city.

Explore three featured journeys, then save a route and tell us what you would change.

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Original planning examples, not live quotes or confirmed bookings. Dates, transport, opening arrangements and your group’s needs must be checked before the route is finalized.

From an idea to an itinerary

Explore first.
Make it personal.

  1. Explore your interests

    Find places, local food and cultural experiences.

  2. Shape your itinerary

    Choose your stops and build a plan at your own pace.

  3. Request expert help

    Share your itinerary and preferences with our travel team.

Follow what interests you

Find your side of China.

Start with an interest, then narrow by city or region. Browse all destinations →

01 / HISTORY

History, still alive

Walk imperial walls, private courtyards and dynastic capitals with storytellers who make the past feel close.

Explore history on the map →
02 / FOOD

China by appetite

Morning markets, family kitchens, tea mountains and tables where each region speaks its own culinary language.

Explore food on the map →
03 / LANDSCAPE

Beyond the horizon

Karst peaks, desert roads, sacred mountains and quiet valleys reached at your own pace.

Explore landscapes on the map →
04 / PEOPLE

Many peoples, many stories

Meet artisans, musicians and families across China’s distinct cultures, with time for genuine exchange.

Explore culture on the map →
05 / CITY

City energy

From Beijing hutongs to Shanghai rooftops and Chengdu’s teahouses, follow the rhythm after dark.

Explore city life on the map →
06 / TECHNOLOGY

The future, in motion

High-speed rail, electric mobility, robotics and bold architecture reveal a China inventing what comes next.

Explore technology on the map →
07 / PLAY

Made for wonder

Immersive parks, animation, gaming and family adventures create days designed purely for delight.

Explore playful days on the map →
08 / LOCAL LIFE

Inside everyday China

Neighborhood breakfasts, public parks, craft studios and unhurried encounters beyond the usual sights.

Explore local life on the map →
09 / CULTURAL ACTIVITIES

Take part in a tradition

Tie-dye in Dali, shape clay in Jingdezhen, or learn about horsemanship in Inner Mongolia. Discover local skills at your own pace.

Explore cultural activities on the map →
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Explore cities

Your places.
Your China.

Choose a city on the map, then add the places you want to visit. Your selections stay in My trip. Open the full city explorer →

Choose a city.

Schematic map for travel orientation, not navigation.

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Travel stories, on screen

China in motion.

Discover the cities, sights and distinctive experiences behind each travel video.

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A thoughtful starting point

Your way into China.

Explore places, build your itinerary and share your travel preferences with our team.

Explore places →